How to make a Business Strategy Model in Blogging
There are so many blogs out there that if you don’t have some kind of plan you’re setting yourself up for failure. But having a plan isn’t enough.
I mean, everybody comes up with one. That doesn’t mean it will be a good one. Some of the stupidest criminals in history have had a plan that didn’t quite work out how they’d envisioned it.
For that reason, in this article we’re going to explore some of the things that will give your business strategy a better chance of succeeding. Sound good? Then let’s get on with it.
Learn from other people’s experience and make your business strategy model
The biggest advantage of being human is that you can let other people screw up for you. For that reason, when you’re planning to start a blog the first thing you want to do is look at what other people are doing, what is business strategy, what is functional strategy, what types of business strategy they are using, business strategy models frameworks.
It’s a good idea to look at the most successful blogs in your industry. But don’t stop there. Also look at the failures, the ones your competitors have put together as well as those by nearby industries that sell similar products, as they will have interesting insights as well.
Also note, you’ll want to figure out where the brand or company started. If they already had a huge following from another blog or venue, then they’re in a different position that you’ll be in when you start out. So perhaps they’re experiences won’t be the same as yours.
Have your blog do double duty to full fill your business strategy model
A blog sounds like a lot of work. And it can be. But it can also reduce your work in certain areas. How does it do that? By having it do double duty. Here are some things blogs can do for you:
- Demonstrate expertise.
- Educate, motivate or inform your audience about your company or your products.
- Follow up with clients (you can include links as part of the email).
- Demonstrate thought leadership.
- Create organic growth.
It will only do those things, however, if you set it up to do so. That means writing articles that do these things. For example, you can write articles that reflect on the direction your industry it taking, articles which are well researched and cited, articles which are fun, entertaining and sharable and articles which are interesting for prospective clients.
Then, when you’ve got those, you can in turn use those to expand your exposure.
Know who your audience is and write your blog for them!
It always amazes me how many people mess up this simple idea with their blog – they don’t write for the right audience. I think the reason it goes wrong so often is because people think that it won’t happen to them and therefore don’t take precautions to prevent it.
But it does happen. A lot.
You see, people start off writing a business blog for their customers, but then it morphs into something else – namely a platform where a business writes to the people they want to impress. And those are generally other people in their industry.
So a lawyer will write articles about law which are interesting to other lawyers. Or a writer will write articles geared towards helping other writers (and end up scaring off potential clients).
Don’t let that happen to you. Instead, establish who your audience is and what they’re interested in. Then, when you think of a new subject, compare it to the audience profile you’ve drawn up and make sure it fits.
After that it becomes a matter of trying, tweaking and trying again. Blogs can take a while to build up and gather a following. So don’t allow yourself to get discouraged. Just make good business strategy and look for your compititors on that particular business strategy and use strategic analysis tools and techniques to find out why they are having good business strategy and make your business theories more clear and excellent.
Also, make sure you don’t get distracted by the wrong numbers. A lot of people end up worrying about how many visitors they get to their website. The thing is, that isn’t really that important. What matters is how many of those visitors convert into visitors.
As an example, say you’re selling model airplanes in Massachusetts. Then getting a few thousand people to visit you from, say, Delhi, really won’t make much of a difference to your bottom line (unless you’ve got international shipping anyway). Similarly, if you’re teaching English as a Second Language online, getting a whole bunch of native English speakers to come to your site won’t be much use.
So make sure you focus on the right statistics – and that’s conversion rates, how many people sign up to your newsletter and such statistics. For those are so much more valuable than vanity statistics.